Better vs. Different

There is a great little read called "Selling the Invisible" by Harry Beckwith.
Years ago I started my personal training business as a means to stay attached to my goal of supporting clients whom themselves are trying to stay attached to there goals. I knew I needed help in "selling" me so one day I picked up this little gray book. Today, as I still reflect and ponder the writings in my little book I revisited a fantastic chapter, Getting Better vs Getting Different.
This comes at a great time! We as a culture of constant change need to be ready, willing and able to change! Be different!! As I get ready to move my Nutritional Coaching over to Life Coaching I remembered the key: BE DIFFERENT!! We are all individuals with independent minds, creators waiting to be exposed!  I want to hit the industry, better but DIFFERENT will only do.
My Bog: Latter to Growth is edging closer and closer to finding its difference, with a little grace of change, a dash of refining, a pinch of better and last but not least a BLAST of DIFFERENT will complete the recipe.
I leave you today with the quote of today:

"If your shop doesn't come in, swim out to it."
~Jonathan Winters

Thanks for reading, thanks for being different.

Karen